SEO means ‘Search Engine Optimization’, and it has to do directly with the search engines.
Every day millions of articles, photographs and videos enter the internet and somehow has to be organized, and when you search for a word or phrase, you should give the best option for your searches to match your preferences and what you want to find in network.
So what does your search engine do? (in this case ‘Google’)
Google places search engines so that the phrases and articles you are looking for match the best way with everything on the internet.
If we put ourselves on the side of those who publish, that is, if you are in a company that wants its website, article or video to appear in the first places of the search, SEO will help you to fulfill that purpose naturally with just putting a reference to what exists in your content.
For example, if you have a travel agency in Seattle or a travel agency in Chiapas, when people put in their search engine “travel agency in Seattle”, it will appear travel agencies that are in Seattle.
But why does not my company appear in the first places of search?
First, you’re going to have to make some adjustments to your content, you have to emphasize that the SEO part corresponds to natural searches, that is, the results must match what people are looking for.
What can we do then to make our page appear in the first places?
There are several ways to do this:
- Placing the correct tags to match the search
- That the name of the page matches what you are looking for, for example, if we are looking for travel agency in Seattle and your page in “www.agenciesinseattle.com” will be more likely to be found
- Also putting the initial title of the first line on your page that says “Agencies in Seattle” will help you to place your page
- Make your content relevant and align with what people are looking for